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Privacy Policy

In effect from 25/5 2018

About this Privacy Policy

Dialoogle is committed to protecting our users’ personal data. This Privacy Policy describes how and why we collect, store, process and use your personal data – and about your rights in relation to the personal data you provide to us. We will always be transparent, so you can feel comfortable using our services and products.
If you have any questions about this Privacy Policy or your rights, please contact:

Dialoogle Aps
Soelleroedgade 42
DK-2200 Copenhagen
CVR-nr. DK31261929

What personal data do we collect
The personal data we collect from you directly can include your name, email address, phone number and address; your purchasing activity, your credit or debit card or other payment information; and information you provide to us when you contact our customer support, or when you use our social media platforms.

If you use our online shop or browse our website, we may collect your IP address or other device identifiers, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other portable device information.

When do we collect your personal data?

  • When you purchase products and services on our website.
  • When you access our website. Our website uses cookies; to find out more about the use of cookies and how you can manage them, please read our Cookie Policy.
  • When you create and log into an account on our website.
  • When you sign up for our inspiration letter. 
  • When you contact our customer support.
  • When we contact you in connection with promotions, surveys or competitions.
  • When you engage with us on social media. 


How do we use your personal data 
To make our products and services available to you
We use your personal data to provide you with the information, products and services that you request or purchase from us (i.e. to complete orders on our website and to take payment and deliver your products or services); to communicate with you regarding those products and services that you purchase from us; and to respond to your questions and comments.

We may also use your personal data to provide customer service (including troubleshooting in connection with purchases or your requests for services, or when you ask us questions on social media).

We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you place an order for products and/or sign up for services. Alternatively, in some cases, we rely on our legitimate interests as a business (for example, to troubleshoot customer issues). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

For administrative and internal business purposes
We may use your personal data for our internal business purposes, such as enhancing our site, improving our services and products, and identifying usage trends. We may also use your data to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device, and setting default options for you.

It is in our legitimate interests as a business to use your personal data in this way. For example, we want to ensure our website is customer friendly and works properly, and that our products and services are efficient and of high quality. We also want to make it easy for you to interact with us. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

For security and legal reasons
We use your personal data:

  • to ensure that personal and financial information you provide to us is accurate;
  • to conduct fraud checks or prevent other illegal activity;
  • to protect our rights or property (or those of others); and
  • to fulfill our legal and compliance-related obligations.

In some cases we will use your personal data because it is necessary for us to comply with a legal obligation (such as if we receive a legitimate request from a law enforcement agency). In other cases (such as the detection of fraud) we will rely on our legitimate interests as a business to use your personal data for this purpose. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

In relation to your account, subscription to our newsletter and your shopping experience
We use your personal data to personalise your experience with Dialoogle:

  • to allow you to create a profile on our website which enables you to purchase Dialoogle products and services online without having to fill in your personal data every time you shop online with us;
  • to provide you with marketing material by email if you have given us your consent to this;
  • to process your registration details, account activity and purchase history to analyse how you shop and what you shop for. This may include information on products you have viewed, historical transactions and products you have added to your online basket. This allows us to provide a browsing experience which is relevant to you;
  • to analyse how you shop and what you shop for. This may include information on products you have viewed, historical transactions and products you have added to your online basket. This allows us to provide a browsing experience that is relevant to you;
  • in some instances, to send specific offers to our members;
  • to measure the effectiveness of our marketing campaigns and advertising;

We rely on your consent to send email marketing messages. This is based on the consent we acquired from you when you signed up. You can unsubscribe from our email marketing at any time. 

It is in our legitimate interests as a business to use your data in this way, and we do this in order to enhance your shopping experience with us. 

For information on how we use cookies, please see our Cookie Policy.

Third party service providers
We will never sell any of your personal data to a third party. However, in order for us to provide our services to you, we share your personal data with our trusted third party service providers as detailed below. Whenever we share your personal data, we put safeguards in place that require these organisations to keep your data safe.

To fulfil orders for products and services
We work with a number of trusted service providers who carry out services on our behalf. When you purchase products and services from us, the services provided by these organisations include delivery, product assembly and installation, waste removal and processing payments. It is in our legitimate interests as a business to work with these service providers since we may not have the capabilities to provide these services ourselves. In each case, we will ensure that the service provider is only allowed to use your personal data in order to provide the services to us and for no other purpose.

To prevent crime and comply with laws
We share your financial information including your credit card, debit card or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently. This data sharing enables us to conduct fraud analysis to ensure that genuine and accurate payment details are provided to us for any purchase. 

There may be other scenarios where we are subject to a legal obligation to share or disclose your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime or fulfil a legal requirement.

Other professional services
We work with carefully selected third parties, such as our customer database hosting provider, marketing agencies and advertising partners who assist us in providing you with a positive customer experience. We work with these third parties to place relevant content and advertisements for you on our website, other websites and online media channels and apps. In order to do this, we use pixels and cookies. For details, you can see our Cookie Policy.

Transfer of your personal data outside the EEA
We may need to transfer your personal data outside of the European Economic Area (EEA) when we work with a supplier that processes some of its personal data outside of the EEA.

These countries may not have the same data protection laws as the EEA and so your personal data may not be subject to the same protections. However, in such cases, we will make sure that any transfer of your personal data to countries outside the EEA is subject to appropriate safeguards as if it were being processed inside the EEA and under the guiding principles set out in this privacy policy.

If you would like further information please contact us at e-mail:

Your rights
You have a number of rights relating to your personal information and what happens to it. You are entitled:

  • to have your data processed in a fair, lawful and transparent way;
  • to be informed about how your personal data is being used, an example being this privacy policy;
  • to access personal data we hold about you;
  • to require us to correct any mistakes in your personal data;
  • to require us to delete personal data concerning you in certain situations when there is no good reason for us to continue to process it;
  • to request that we transfer your personal data to you or another service provider in a simple, structured format;
  • to object at any time to processing of your personal data for direct marketing purposes;
  • to object to automated decision making that produces legal effects concerning you or similarly significantly affects you;
  • to object in certain other situations to our continued processing of your personal data; and
  • to otherwise restrict or temporarily stop our processing of your personal data in certain circumstances.

You can read more about your rights, including the circumstances in which they apply, in the Guidance from the UK Information Commissioner’s Office (ICO) You also have the right to complain about our use of personal data to the ICO. You can do these by contacting the ICO via their website

If you would like to speak to us in relation to any of your rights, please contact us at e-mail:

Changing your preferences
If you no longer wish to be contacted by us about our products or services, or for other marketing purposes, you can amend your preferences or unsubscribe by contacting us.

We want to ensure that all the information we have about our customers is factually correct and up to date. If you find that the personal data we have about you is inaccurate or needs updating (for instance, you may have changed your name or address) then please contact us so that we can correct it. If you have created a profile on our website, you can change the details stored about you by logging into your account.

Security and retention of your personal data
Security of your personal data
We take the security of your personal data very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure, and we keep these measures under close review. We protect your data by using encryption techniques and we use other safeguards such as firewalls and password protection. This means that your data is protected and only accessible by employees who need it to carry out their job responsibilities. 

Retention of your personal data
In broad terms, we will only retain your personal data for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.

We have procedures in place regarding our retention periods, which we keep under review taking into account our reasons for processing your personal data and the legal basis for doing so.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time. If we make significant changes we will let you know. But please check this policy regularly to ensure you are aware of the most updated version.

This Privacy Policy was last updated on 20th August 2018.



We use cookies

Read our Privacy Policy and Cookies Policy here