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Obtain new insights from your own focus group

A focus group usually consists of six to 10 persons. Select participants that may highlight your topic from different angels.

A person unknown to the group best fills the facilitator role. The facilitator should not manage discussions but try to unlock the mindset of participants and discover what they really think about the topic in focus. – It is a good idea to have a person take notes of everything that is being said. You may take that role yourself.

If the participants find it difficult to choose only one card, they can pick two.

Category: Organisation Company University Association Type: Innovation Conversation Development Entrepreneurship Meetings Evaluation Creative Processes Change Quantity: Fewer than 30 Key words: Insights, strategy SKU: 500154
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