First Step – the person

1. Spread a Magnum Set out on a table in front of the management team.
2. Ask everyone to find a picture card saying something about themselves as a person.
3. Then, they take turns talking about their picture card to the group.

Second Step – the manager

1. Put all the picture cards back on the table and let each person choose a picture card describing the daily management of the company.
2. Ask the managers to pair up and tell each other about their choice.
3. Ask them to exchange cards, find a new partner and describe the daily management using the new picture card. A typical reaction from the participants will be: ”Am I going to present a card that I didn’t choose myself?” Yes, presenting a card they didn’t choose will make it easier for the participants to put themselves in someone else’s place.
4. Discuss with the whole group the most important results of the presentations.

Third Step – the company

1. Put all the picture cards back and let each person find a card describing something about the company.
2. Everyone presents their picture card to the whole group.

Fourth Step – the bigger picture

1. In the final step of the exercise, you discuss in the group how the managers’ statements correlate to each other. You group the cards that symbolise problems and inconsistencies together on the table. Put away the rest.
2. Discuss these challenges with a focus on what the management can do to improve or correct them as a team as well as individuals.

If there are several major challenges, you can divide the managers into smaller groups, depending on what challenge affects them in particular. Some participants may even circulate between different groups.