This exercise can give management a space to approach new ideas with an open mind and put themselves in the place of others. As a manager, you should participate in the exercise yourself. You may choose to go through all or some of the steps.
First Step – the person
- Spread a Magnum Set out on a table in front of the management team.
- Ask everyone to find a picture card saying something about themselves as a person.
- Then, they take turns talking about their picture card to the group.
Second Step – the manager
- Put all the picture cards back on the table and let each person choose a picture card describing the daily management of the company.
- Ask the managers to pair up and tell each other about their choice.
- Ask them to exchange cards, find a new partner and describe the daily management using the new picture card. A typical reaction from the participants will be: ”Am I going to present a card that I didn’t choose myself?” Yes, presenting a card they didn’t choose will make it easier for the participants to put themselves in someone else’s place.
- Discuss with the whole group the most important results of the presentations.
Third Step – the company
- Put all the picture cards back and let each person find a card describing something about the company.
- Everyone presents their picture card to the whole group.
Fourth Step – the bigger picture
- In the final step of the exercise, you discuss in the group how the managers’ statements correlate to each other. You group the cards that symbolise problems and inconsistencies together on the table. Put away the rest.
- Discuss these challenges with a focus on what the management can do to improve or correct them as a team as well as individuals.
If there are several major challenges, you can divide the managers into smaller groups, depending on what challenge affects them in particular. Some participants may even circulate between different groups.
Innovation is discovering, developing and applying new ideas in known workflows and processes. Give innovation a boost with images.
90% of the brain’s sensory input comes from visual sources. Images start thought tracks in the brain. If they cross each other in new combinations, new ideas emerge.
Creativity unfolds when we use imagery and try to combine different and seemingly independent motifs with each other.