Get the ideas flowing

Stimulate your brain and body, generate friendly competition and open up for the creative flow. This exercise is ideal for facilitating creativity and innovation in larger groups of all ages with a specific task at hand. Make sure you have a lot of floor space for this exercise.

  1. Present the task, problem or assignment to the participants and ask them to form a large circle facing each other.
  2. Place a random Magnum card in the middle of the circle. The first person to get an idea runs into the middle grabs the card and explains their idea. They keep the picture card and return to their place.
  3. Place another card in the middle and repeat this process until 10-15 cards have been in play.
  4. By asking questions, you can challenge participants to extend their ideas. By “stretching out” their thoughts, the participants will find it easier to accept and elevate the new ideas. They may say something like: “Well, maybe we could also do…” However, make sure not to spend too much time on details that can limit the idea or create doubt about it.
  5. Afterwards, the participants who have a picture card write their idea on an “Idea Card” and clip it to the picture card. If a participant has more than one card, they will write several Idea Cards and clip them to the associated picture card. Ask them to place all Idea Cards on the floor in another part of the room, called the Idea Pool.
  6. Next, you ask all participants to look at the picture cards in the Idea Pool. Any participant that has an idea but didn’t grab a card in the circle has the opportunity to add their idea now. If any ideas emerge during this process, you can add that too.
  7. You may find that there is a need to put the ideas in order. In that case, you ask the participants to move over to the picture card that illustrates their favourite idea. The idea(s) that the group finds most interesting, innovative or inspiring should be addressed again in more detail.

If there are any participants who find it hard to contribute, you can give them a random picture card and ask them to tell you their first impression of it. Give them the opportunity to pass and give the picture card to someone else.



Innovation is discovering, developing and applying new ideas in known workflows and processes. Give innovation a boost with images.



90% of the brain’s sensory input comes from visual sources. Images start thought tracks in the brain. If they cross each other in new combinations, new ideas emerge.



Creativity unfolds when we use imagery and try to combine different and seemingly independent motifs with each other.