Overview

Get better answers when evaluating

This exercise is suitable for all forms of interviews and qualitative evaluations and should be done one to one.

  1. Spread a Magnum or Pocket Set on the table in front of the person being interviewed.
  2. You start by asking about the subject you want to evaluate. You do this in three levels: before, under and after. On the first level, you ask about the status quo, for instance: “Choose a picture card representing something your everyday work experience.”
  3. When the person has chosen a card and answered, you ask further questions about the answer via the picture, for instance: “Can this part of the picture say something about …?”
  4. On the second level, you ask the person to choose a picture card illustrating the new things that have happened that need to be evaluated. It can be a course, a reorganization of the department, a new health system or something completely different.
  5. When the person has chosen a card and answered, you ask further questions via the picture.
  6. Then you proceed to the third level where you focus on what the future will look like after the change that has taken place, for instance: “Choose a picture saying something about how this change will affect the everyday life at the workplace in the long term.”
  7. Once more, you ask elaborating questions about the person´s answers.
  8. This will result in a nuanced and clarifying evaluation.

 

Use the metaphors inspired by the chosen picture cards when making your evaluation report and illustrate the report with the pictures that most strongly expresses the opinions of the interviewed person(s). In this way, your report will be more exciting to read.

 

Innovation

Innovation

Innovation is discovering, developing and applying new ideas in known workflows and processes. Give innovation a boost with images.

Hjernen

Brain

90% of the brain’s sensory input comes from visual sources. Images start thought tracks in the brain. If they cross each other in new combinations, new ideas emerge.

Kreativitet

Creativity

Creativity unfolds when we use imagery and try to combine different and seemingly independent pictures with each other.