Improve your ideas with the compass

Use this exercise to assess the value of your ideas.

  1. Start to improve your ideas by placing all the ideas in an “Idea Pool” on the floor in one end of the room.
  2. At the other end of the room, make a “Value Compass” by forming a cross out of two pieces of string (ca. 2 meters long).
  3. Each point of the compass is given a name or a value, e.g. north can be “large effect” while south can be “small effect”, east can be “a lot of resources” while west can be “few resources”.
  4. Now you can begin to estimate where to place your ideas according to values. The group takes the first idea and place it in the compass after discussing how it relates to each of the parameters.
  5. Place 20 randomly selected Pocket cards facing downwards next to the Value Compass. Flip the first card over and work out together how the picture on the card can be incorporated into the idea in relation to the points of the compass. Everyone in the group participates in this conversation, and the idea is moved around the compass as the discussion progresses.
  6. Then you flip over the next Pocket card and repeat the procedure. If the picture card doesn’t provide any new input, you simply flip the next one over.
  7. When you feel the energy beginning to dwindle, ask the group to describe the “trip” that the idea has taken and mark the spot on the compass where they felt it had the largest value in relation to the overall task.
  8. Continue to improve your ideas. Take the next idea from the Idea Pool and repeat the entire process.

If there are more than 5 participants, divide them into smaller groups of 3-5 persons. You can also choose to work with a smaller compass drawn on a piece of paper in which case you write the conclusions directly on the paper on the spot where the idea ends up.



Innovation is discovering, developing and applying new ideas in known workflows and processes. Give innovation a boost with images.



90% of the brain’s sensory input comes from visual sources. Images start thought tracks in the brain. If they cross each other in new combinations, new ideas emerge.



Creativity unfolds when we use imagery and try to combine different and seemingly independent motifs with each other.