Developing ideas with a target in mind

Use this exercise to generate ideas and solutions to a specific goal or problem.

  1. Start by reflecting on the topic/challenge/task at hand.
  2. Place one Dialoogle picture card per participant out in a row one meter apart facing downwards.
  3. Ask the participants to stand in two lines facing each other.
  4. Ask the participants in one of the lines to stand next to a card and turn it over. They should pair up with the person in the opposite line and come up with an idea for the topic in question based on the picture card. They should get 2 minutes for this discussion.
  5. Ask one of the lines to move three places to the right, so they can pair up with a new partner. The two people at the end of the line move to the top.
  6. Ask the person who didn’t move to present the idea of the old pair to the new partner. Let them discuss and develop this idea further for 2 minutes.
  7. Move the line three places again and repeat the process. If you want, you can repeat this process a third time.
  8. Ask the participants to present the ideas in plenum using the pictures.
  9. Place the cards back in a row one meter apart.
  10. Ask the participants to step over to the pictures representing the idea that they support the most.
  11. If there is more than one person by a card, they should choose a coordinator in charge of the idea.
  12. Have a discussion in plenum about WHO does WHAT WHEN.

In small groups of 2-3 persons, you can ask the participants to begin by doing the exercise by themselves.



Innovation is discovering, developing and applying new ideas in known workflows and processes. Give innovation a boost with images.



90% of the brain’s sensory input comes from visual sources. Images start thought tracks in the brain. If they cross each other in new combinations, new ideas emerge.



Creativity unfolds when we use imagery and try to combine different and seemingly independent motifs with each other.